The AI Negotiations tools trained on $3B in deals

Improve your next deal by 3% or more with instant AI coaching and analysis, powered by the Academy of Business Negotiations.

Coach Ken

Ken Trent's digital mind

Ken Trent is the founder of the Academy of Business Negotiations. Chat with Ken's digital mind, trained on $3B in negotiated deals using cutting edge AI and Ken's ongoing negotiations strategies and tactics. Get instant feedback and recommendations.

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Deal Analyzer

In-depth deal analysis

The ABN Deal Analyzer is an in-depth analysis of your negotiation, complete with counterpart and market research, plus suggested strategies and tactics specific to the deals you're working on.

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See Pricing
$3B+ Total Negotiated
$100M+ Profits Added for Clients
10+ Yrs B2B Negotiation Experience
90 Sec Analysis Delivery
Coach Ken: Ken Trent's digital mind

Coach Ken gives you instant feedback from your personal negotiations coach

Coach Ken is Ken Trent's digital mind. It's like chatting directly with Ken Trent himself. Bring a live or hypothetical deal, get instant feedback, and walk into the conversation with recommendations you can actually use.

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How Coach Ken Works

1

Ask Your Question

Chat about a live or hypothetical negotiation — the counterpart, the ask, the pressure, and what a good outcome looks like.

2

Get Instant Feedback

Coach Ken responds in real time using Ken Trent's principles, strategies, and tactics from $3B in negotiated deals.

3

Walk In Ready

Leave the chat with recommendations you can actually use in the conversation.

What's In Every Coaching Chat

Instant coaching, specific to the deal in front of you.

  • Instant feedback — On a live or hypothetical negotiation, in real time
  • Recommendations you can use — What to say, what to trade, and what to watch for
  • Ken's digital mind — Trained on $3B in negotiated deals and Ken's ongoing strategies and tactics
  • Cutting edge AI — Fast enough to use before you walk into the room
  • 5 free chats to start — No subscription required to try Coach Ken
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Sample coaching preview

Coach Ken chat with a live deal, recent sessions, and recommended moves
ABN Deal Analyzer

Get a Full Negotiations Analysis
in 90 Seconds.

Add the context of your business and your deal. The Deal Analyzer tool uses cutting edge AI and layers in Ken Trent's $3B in negotiation principles, strategies, and tactics, to help you get bigger and better deal outcomes.

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ABN Deal Analyzer

How the Deal Analyzer Works

1

Describe Your Deal

Paste your negotiation scenario - supplier contract, customer deal, partnership terms, whatever you're negotiating.

2

Use Credits or Go Pro

Buy analysis credits as needed, or choose Unlimited Pro for high-volume prep and multi-round deal tracking. Secure Stripe checkout.

3

Get Your Strategy

Receive a full negotiation playbook: power assessment, counterpart needs, tactics, anchors, and red flags - ready in seconds.

What's In Every Analysis

A full playbook, specific to your deal.

  • Power & Leverage Assessment - Who holds the cards and why
  • Counterpart Needs Analysis - Business AND personal/psychological needs
  • Your Position - Strengths, weaknesses, BATNA
  • Anchoring Strategy - Who anchors first, what range, exact phrasing
  • Top 3 Tactics - Specific offensive and defensive moves
  • Red Flags - Tricks and moves to watch for
  • One-Line Summary - The single most important thing to remember
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Sample Output Preview

Power & Leverage Assessment

You're a $50M supplier negotiating with a $2B retailer. Structurally, they hold the power - but their Q4 launch window creates real situational leverage for you. Slight Edge to Counterpart, but that timeline is your weapon...

Counterpart Needs Analysis

Business need: on-shelf by Oct 15. Personal need: the buyer needs this to look like her win - she championed your product to her VP. Don't take that from her; use it...

Recommended Anchoring Strategy

You should anchor first. Open at $18.50/unit - 22% above your target. Frame it as a "partnership investment tier" that includes the extended warranty, not just price...

Full analysis continues inside your saved report.

The Foundation

Built on the Academy of Business Negotiations Complete B2B Mastery Course

Every analysis is powered by the same framework used to negotiate $3B+ in deals.

Law 1

We negotiate with people, not businesses

Law 2

People have business and personal/emotional needs

Law 3

Negotiation is an exchange of value, not win/lose

Law 4

The side with the most information gets the most value

Law 5

Selective transparency

Buy Credits or Save with a Subscription

Grab a one-time credit pack when you need a few analyses, or save more with a monthly credit subscription or Unlimited Pro when you want ongoing volume, briefs, and multi-round deal tracking.

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Companies Ken Has Negotiated With

Frequently Asked Questions

What can I talk to Coach Ken about?

Live or hypothetical negotiations. Bring the counterpart, the ask, and the pressure. Coach Ken gives instant feedback and recommendations you can use in the conversation.

What kind of deals can I analyze?

Any B2B negotiation - supplier contracts, customer deals, partnership agreements, licensing, real estate, M&A. The framework works across industries and deal sizes.

How specific is the analysis?

Very specific. The more detail you provide about your scenario, the more tailored the output. You'll get actual anchor numbers, specific example phrases, and tactics matched to your situation - not generic advice.

Who is Ken Trent?

Ken Trent is a B2B negotiations consultant with 20+ years of experience, $3B+ in deals negotiated, and $100M+ in profits added for his clients. He specializes in large CPG supplier contracts with major retailers.

Is my deal scenario confidential?

Yes. Your scenario is sent directly to the AI for analysis and not stored or shared. We take data privacy seriously.

Can I cancel my subscription?

Yes, anytime. No lock-in. Cancel through Stripe and you retain access until the end of your billing period.

Ready to go into your next deal
with a real strategy?

Don't negotiate without knowing your leverage, their needs, and your first move.

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