Each credit runs one full intelligence-backed deal analysis. Buy a starter pack once, or subscribe monthly for a fresh batch every billing cycle. Coach Ken is included with Insiders Club, 25 Credits/mo, and Unlimited Pro.
Personal AI coaching from Ken Trent's digital mind on the deals you're working right now.
Monthly written analyses plus Insiders Club and the Digital Library.
More written reports, plus Coach Ken and the Complete B2B Mastery Course.
Unlimited written analyses, Coach Ken, the course, and multi-round workspace.
Each plan offers additional resources to build your negotiating base and improve your outcomes. Pick the plan that suits your needs.
| Feature | Coach Ken | One-time | 10/mo | 25/mo | Unlimited Pro |
|---|---|---|---|---|---|
| Full deal analysis | — | Yes | Yes | Yes | Unlimited |
| Follow-up chat | — | Included | Included | Included | Included |
| Action Brief | — | Included | Included | Included | Included |
| Leadership Brief | — | Included | Included | Included | Included |
| Insiders Club membership | Included | — | Included | Included | Included |
| ABN Complete Digital Library | Included | — | Included | Included | Included |
| Profit Impact Calculator | — | — | Included | Included | Included |
| Coach Ken | Included | — | — | Included | Included |
| Access to 100+ lessons in the Complete B2B Mastery Course | — | — | — | Included | Included |
| Multi-round deal workspace | — | — | — | — | Included |
Hover or tap the ? next to a feature for a short description.
Think about it this way:
If you're negotiating a $50,000 deal and Coach Ken helps you hold 2% more margin - that's $1,000 extra in your pocket. The $19.99 plan pays for itself before you sit down.
The Academy of Business Negotiations' clients average 5-10% in additional value per engagement. This is the framework, at a fraction of the cost.
Coach Ken and every monthly Analyzer plan include Insiders Club — a community of negotiators with weekly training, live events, and direct access to discuss real deals, strategies, and tactics. Ken is personally involved and gives feedback directly to members.
What you get
Weekly newsletter, live events, and a member community where you can work through specific deals, strategies, and tactics with other negotiators.
Digital Library included
Insiders Club includes the complete ABN Digital Library — 9 ebooks normally $12.99 each.
Standalone value
Insiders Club is $14.99/mo on its own. With Coach Ken or any monthly Analyzer plan, it is included at no extra charge.
See Insiders Club See Digital Library
Standalone value: Insiders Club $14.99/mo + Library ebooks $12.99 each — included with Coach Ken and every monthly Analyzer plan.
Ken Trent's digital negotiation mind. Live coaching on the email, the ask, and the meeting you have next. Insiders Club and the Complete Digital Library come with the plan.
$3B+
in deals negotiated
$100M+
in profits negotiated for clients
10 years
negotiating 8- and 9-figure deals
~20 years
in eCommerce & CPG commercial
Built from Ken Trent's real operator experience — not generic AI negotiation tips.
What it is
The product. Prep opens, rewrite emails, stress-test trades, and get exact language before you negotiate.
Who gets it
Coach Ken / $19.99 mo, plus 25 Credits / $49.99 mo and Unlimited Pro / $99.99 mo. Not included on one-time packs or the 10-credit plan.
Why it matters
Analysis tells you the map. Coach Ken sits with you while you run the meeting — trades, scripts, and profit-dollar judgment in the moment.
Also included with Insiders Club, 25 Credits/mo, and Unlimited Pro. First 100 members can take $14.99 on the introductory offer.
100+ lessons built on the principles Ken used in hundreds of 7+ figure deals. Train the skill with the same framework behind Deal Analyzer, then take it into the room.
What you get
Access to 100+ lessons covering fundamentals, psychology, and offensive, defensive, and daily tactics for real B2B deals.
Why it works
Built on the principles Ken used in hundreds of 7+ figure deals — long-term commercial work, not conflict-resolution theory.
Who gets it
25 Credits / $49.99 mo and Unlimited Pro / $99.99 mo. Not included on one-time packs or the 10-credit plan.
See the Complete B2B Mastery Course
Included with 25 Credits/mo and Unlimited Pro. Open the course at course.negotiationsacademy.com.
What happens right after I pay?
After you buy a pack or subscribe, you're returned to the analysis form with credits ready to use. Each analysis uses 1 credit and includes the research depth that was previously sold as the upgraded analysis. Monthly plans add fresh credits automatically each billing cycle.
What does one credit include?
One credit includes a full ABN negotiation strategy, document upload, counterpart company research, negotiator context when available, 5 targeted tactics grounded in real intelligence, an AI-generated Action Brief, and an AI-generated Leadership Brief. Profit Impact Calculator is included with any monthly plan (10 credits/month and up) and Unlimited Pro.
Which plan unlocks Action Brief, Leadership Brief, and Profit Impact?
Action Brief and Leadership Brief are included with every written analysis. Profit Impact Calculator is included with monthly Analyzer plans. Coach Ken is $19.99/mo on its own, and also comes with 25 credits/month and Unlimited Pro. The Complete B2B Mastery Course starts at 25 credits/month.
Can I use one subscription across multiple deals?
Yes. Monthly credit plans cover as many analyses as you have credits for that cycle. Unlimited Pro removes the credit cap and unlocks the multi-round deal workspace, negotiation history, and context carry-forward features.
How do I cancel my subscription?
Just email us or cancel via your Stripe billing portal. Monthly credit plans and Unlimited Pro both cancel the same way. You keep access until the end of your billing period. No questions asked.
Do Deal Analyzer subscriptions include Insiders Club?
Yes. Coach Ken and every monthly Analyzer plan — 10 credits/month, 25 credits/month, and Unlimited Pro — include ABN Insiders Club. That membership includes the weekly newsletter, live events, a negotiator community where Ken gives direct feedback, and the complete ABN Digital Library (9 ebooks normally $12.99 each). Standalone Insiders Club is $14.99/mo. One-time credit packs do not include it.
What is Coach Ken, and which plans include it?
Coach Ken is Ken Trent's digital negotiation mind. You coach live deals in chat. The standalone plan is $19.99/month and includes Insiders Club and the Digital Library. It is also included with 25 credits/month and Unlimited Pro. It is not included with one-time packs or the 10 credits/month plan. First 100 members can take $14.99 on the introductory offer page.
What is the Complete B2B Mastery Course, and which plans include it?
The Complete B2B Mastery Course is 100+ lessons built on the principles Ken used in hundreds of 7+ figure deals. It covers fundamentals, psychology, and offensive, defensive, and daily tactics. Course access is included with the 25 credits/month plan and Unlimited Pro. It is not included with one-time packs or the 10 credits/month plan. Learn more at course.negotiationsacademy.com.
Is this the same as hiring Ken Trent?
No - this is an AI tool trained on Ken's frameworks. For high-stakes engagements where you need Ken or a Master Negotiator trained by him, visit negotiationsacademy.com. But for $5K-$1M deals where you need a solid strategy fast? This is purpose-built for that.
Is my deal scenario confidential?
Yes. Your scenario is sent directly to the AI for analysis only. We don't store or share your deal details.
Start with a written analysis. Coach Ken is included with Insiders Club and the higher Analyzer plans.
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