Get started for free

Add another 3%+ to your deal with instant feedback from your personal negotiations coach.

Analyze your deal, including industry and counterpart research, with the Deal Analyzer, or chat with Coach Ken, Ken Trent's digital mind using the latest AI models trained on $3B+ in negotiated deals.

  • 1
    5 free Coach Ken chats. Bring a live or hypothetical deal and get instant feedback you can use in the room.
  • 2
    3 free Deal Analyzer credits. Get your full deal analyzed with the Deal Analyzer. Get 3 credits to try it free.
  • 3
    One registration, both tools. After you confirm your email, you pick which to try first.
Get started for free. After you register, confirm your email to get started. Then pick which tool to try first.

Claim both free trials

5 Coach Ken chats + 3 Deal Analyzer credits.

Free to start. More when you subscribe.

Take your negotiations to the next level with ABN's suite of resources.

The digital negotiation coach tools give you instant feedback and ideation now. When you subscribe, you also get additional resources to build your negotiating base and improve your skills across the board.

Free to start

5 Coach Ken chats and 3 Deal Analyzer credits. No subscription required.

Stack your resources

Insiders Club, Digital Library, and Profit Impact on every monthly plan. Coach Ken and the B2B Mastery Course start at 25/mo.

Any monthly plan

ABN Insiders Club

$14.99/mo on its own. Included with 10/mo, 25/mo, and Unlimited Pro.

  • Weekly newsletter and daily tips
  • Live events and member community
  • Direct feedback from Ken
Any monthly plan

Complete Digital Library

All 9 ABN ebooks. Normally $12.99 each.

  • 5 Laws, Prep Kit, and P&L Cheat Sheet
  • Power vs. Leverage and supplier tactics
  • Playbooks for daily deals and profit
10/mo and above

Profit Impact Calculator

Model margin, fees, and trades in dollars before you negotiate.

  • Live deal-economics sandbox
  • Inject results into your analysis
  • Not included with one-time packs
25/mo and Unlimited Pro

Coach Ken + B2B Mastery Course

Live coaching plus 100+ lessons from Ken's commercial work.

  • Coach Ken included on 25/mo and Pro
  • Fundamentals, psychology, and tactics
  • Not included with 10/mo or one-time packs

One-time credit packs do not include Insiders Club, the library, Profit Impact, Coach Ken, or the course.

Most Popular
See All Plans

Feature access by plan

Each plan offers additional resources to build your negotiating base and improve your outcomes. Pick the plan that suits your needs.

Feature Coach Ken One-time 10/mo 25/mo Unlimited Pro
Full deal analysis — Yes Yes Yes Unlimited
Follow-up chat — Included Included Included Included
Action Brief — Included Included Included Included
Leadership Brief — Included Included Included Included
Insiders Club membership Included — Included Included Included
ABN Complete Digital Library Included — Included Included Included
Profit Impact Calculator — — Included Included Included
Coach Ken Included — — Included Included
Access to 100+ lessons in the Complete B2B Mastery Course — — — Included Included
Multi-round deal workspace — — — — Included

Hover or tap the ? next to a feature for a short description.