Introductory offer

Special intro pricing for first 100 members

Add more profit dollars with personalized AI coaching, trained on $3B in negotiation experience.

$19.99 $14.99/mo

  • 1
    Coach Ken. Instant personal coaching from Ken Trent's digital mind on the actual deals you're working.
  • 2
    Insiders Club. Weekly newsletter, daily tips, live events, and community. $14.99/mo on its own.
  • 3
    Complete Digital Library. All 9 ABN ebooks, included. Normally $116.91, included at no extra cost.

This offer is for Coach Ken + Insiders + the Library. It does not include the Complete B2B Mastery Course or Deal Analyzer credits.

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What $14.99/mo actually includes

Instant coaching on your deals

Run through your deal scenarios to get instant feedback, guidance, or suggested strategies and tactics. Coach Ken is Ken Trent's digital mind, the AI tool trained on $3B in negotiations experience and built on the foundation of the Complete B2B Mastery Course curriculum. Also includes members-only access to the ABN Insiders Club and the ABN Digital Library.

The coaching

Coach Ken

Ken Trent's digital mind on the deal in front of you. Paste the email, the stuck term, or the meeting notes. Not just another AI - it's AI trained on $3B in real deals.

  • Unlimited coaching chat on live deals, tactics, and counterpart moves
  • Trained on Ken's frameworks from CPG/eCommerce supplier negotiations
  • Built on the Complete B2B Mastery Course so the advice matches the curriculum, not a generic chatbot
The community

ABN Insiders Club

Included with this offer. Standalone value: $14.99/mo.

  • Daily tips to sharpen instincts between deals
  • Weekly newsletter from Ken with strategies, tactics, and real deal stories
  • Live events for training, Q&A, and deal walkthroughs
  • Members-only community to talk real deals, industries, and tactics
  • Direct access to Ken for feedback and practical coaching
The resources

Complete Digital Library

All 9 ABN ebooks. Normally $12.99 each, $116.91 as a set, included at no extra cost.

  1. The 5 Laws of B2B Negotiations
  2. The Negotiator's Prep Kit
  3. The P&L Cheat Sheet for Negotiators
  4. Power vs. Leverage
  5. 10 Supplier Tactics (And How to Counter Them)
  6. The Daily Negotiation Playbook
  7. Your First $1M Negotiation
  8. How to DOUBLE Your Profits Without Negotiating Price
  9. STOP Negotiating Against Yourself

What you use Coach Ken for

Use Coach Ken as a live feedback tool, to help you ideate on your negotiations, walk through scenarios, identify opportunities, and land bigger deals.

1

Ideas and feedback

Bring the messy first thought. Coach Ken pressure-tests the email, the ask, and the concession you are considering, then hands you a cleaner version before it hits the counterpart.

2

Strategies and tactics

Need a counter, an anchor, or a trade? Coach Ken works the commercial options so you leave with a specific next move, not a generic pep talk.

3

Analyze and digest

Drop in files, long emails, and contracts. Coach Ken reads the details and surfaces the terms, risks, and openings so you can act without hunting through every line.

The curriculum behind the coaching

Complete B2B Mastery Course

Coach Ken is built on the same principles Ken used in hundreds of 7+ figure deals: fundamentals, psychology, and offensive, defensive, and daily tactics. The chat uses that curriculum. The course is the place to train the skill between live deals.

  • 100+ lessons covering the frameworks Coach Ken draws from
  • A training companion to the coaching chat, not a second chatbot
  • Not included in this intro. Enroll in the course when you want the full lesson library, or get it with 25 Credits/mo and Unlimited Pro on Deal Analyzer

See the Complete B2B Mastery Course

Feature access by plan

Action Brief and Leadership Brief are included with every analysis. Insiders Club, the Complete Digital Library, and Profit Impact unlock with any monthly subscription. Coach Ken is included with Insiders Club, 25 credits/mo, and Unlimited Pro. Multi-round workspace stays Unlimited Pro.

Feature Coach Ken One-time 10/mo 25/mo Unlimited Pro
Full deal analysis — Yes Yes Yes Unlimited
Follow-up chat — Included Included Included Included
Action Brief — Included Included Included Included
Leadership Brief — Included Included Included Included
Insiders Club membership Included — Included Included Included
ABN Complete Digital Library Included — Included Included Included
Profit Impact Calculator — — Included Included Included
Coach Ken Included — — Included Included
Access to 100+ lessons in the Complete B2B Mastery Course — — — Included Included
Multi-round deal workspace — — — — Included

Hover or tap the ? next to a feature for a short description.

Offer details

Is $14.99 the regular price?

No. Regular list is $19.99/mo. $14.99 is the introductory rate for the first 100 members.

What happens after the first 100?

New members pay $19.99/mo. People already on the intro rate keep $14.99 if they stay subscribed.

What is included?

Unlimited Coach Ken chat, ABN Insiders Club (daily tips, weekly newsletter, live events, community), and the Complete ABN Digital Library (all 9 ebooks).

Does this include the Complete B2B Mastery Course?

No. Coach Ken is trained on that course. Course enrollment is separate, or it comes with 25 Credits/mo and Unlimited Pro on Deal Analyzer.

Does this include Deal Analyzer?

No. This offer is Coach Ken, Insiders Club, and the Digital Library. Written deal reports are a separate upgrade.

Claim one of the first 100 seats.

Coach Ken, Insiders Club, and the Complete Digital Library for $14.99/mo. The course and written analyses stay available when you want them.

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