Register for Coach Ken

Open an account. Bring a live deal.

Ken Trent spent 20+ years in CPG supplier negotiations. Coach Ken is his digital mind. Register below and we'll send a login link.

  • 1
    Live coaching. Paste the email, the ask, or the stuck term. Get language you can use in the room.
  • 2
    Insiders Club. Weekly newsletter, daily tips, live events, and a members community. Standalone value: $14.99/mo.
  • 3
    Complete Digital Library. All 9 ABN ebooks, included with the monthly Coach Ken plan.
Coach Ken is $19.99/mo. First 100 members can take the introductory offer. See the launch page.

Get Coach Ken

$19.99/mo plus a 4.7% processing fee. Includes Insiders Club and the Digital Library.

First 100 members can take $14.99/mo. See the introductory offer.

Already have an account? Sign in.

What you get after you register

1

Checkout, then a login

Pay $19.99/mo, then we'll send a login link so you can open Coach Ken.

2

A place to coach the deal

Bring the counterpart email, the term sheet note, or the ask you have not answered yet.

3

The monthly stack

Coach Ken, Insiders Club, and the Complete Digital Library on one $19.99 plan.

Questions before you register

Who is Ken Trent?

Ken is a B2B negotiations consultant with 20+ years in the room, $3B+ negotiated, and $100M+ in profits added for clients. He specializes in CPG supplier contracts with major retailers.

What does $19.99 include?

Coach Ken, Insiders Club, and the Complete ABN Digital Library. The written Deal Analyzer reports and the Complete B2B Mastery Course sit on other plans.

Is there a launch price?

Yes. The first 100 members can take $14.99/mo and keep that rate. Details are on the introductory offer page.